About Side Twist

The Origin Story

To put a new twist on things.

Working at a smoke shop owned by my brother and me. Years of seeing great innovation. Leaving me wondering if I could up with something just as great.

Montage

One day after, a customer complained that he couldn't believe he had to replace the belt on his roller. With that in mind and a host of other problems I've heard from customers over the years, I set forth on solving every single one of them.

Aha Moment

First, I'm no engineer, so I worked with what was there. First, I tried making the belt stronger, which came with its problems. But then it hit me, no belt, no problem. The bigger problem is how to make a roller work without a belt. Even thinking about it now seems crazy.